The Myers-Briggs Type Indicator® (MBTI) based on Carl Jung's theory of personality is the worlds most popular models for understanding personality and communication.  In fact, over 70% of the Forture® 500 companies use Personality Type as a platform to improve the effectiveness of their people. Coaching Systems uses MBTI® based inventories and training activities to help our clients improve their leadership and coaching skills, build (and be part of) more effective teams, and have more productive relationships with their customers.

The essence of the theory is that much of the seemingly random variations in the behavior of individuals is actually quite orderly and consistent, due to basic differences in the way individuals prefer to take in information (perceive) and make decisions (judge).

Four MBTI Dichotomies

The 16 personality types of the Myers-Briggs Type Indicator® are listed here as they are often shown in what is called a “type table.”

MBTI Type Table

We see Personality Type understanding as an important part of understanding teams, coaching, leadership, customer relationships, and sales excellence. That’s why these concepts form a “base” for our many of our learning solutions.

What are the benefits of understanding Personality Type?

1. Understanding your own preferences not only gives you invaluable information about your strengths – but also what to “watch out” for in various situations.

2. You will be better able to adapt your presentation style to include information “suited” to different personality preferences. This is particularly relevant to sales presentations, giving directions to employees, or even “selling” an idea to a management team.

3. You can better communicate with long-term customers, employees, or even your own manager. When you learn the “language” of different Personality Types, you can adapt your style for asking questions and giving information to the style of the person you are talking to. You might think of this as being on the same “frequency” as them when you talk.

4. Conflicts and differences in working styles can be discussed using a common language that a whole team can understand. This allows a team to much more effectively resolve conflicts and work from its strengths.